How To Setup A Successful Kickstarter Campaign
Dan Schawbel is the leading personal branding skillful for young professionals. Read full profile
People yous know or have never met yet are googl'ing you. Let's face it, you lot're even google'ing yourself! At the end of 2007, the Pew Internet Research Team found that 47% of people search for information about themselves online (Self-Googling), which was more than double 5 years ago. It's a pretty rubber bet that percentage has climbed to over fifty or sixty% by this twelvemonth.
Some people might tin it ego-surfing, simply information technology's actually a good practice to come across what results come up upwardly for your name. Your teachers, friends, family, boyfriends and girlfriends and coworkers are google'ing you either for fun or because they want to learn more virtually you. Hiring managers want to run across if yous take a clean tape in Google, which is your permanent record considering every move you make (yes even a blog comment) is stored there forever. Before I went on a second date once, the daughter Google'ed me. If she hadn't liked what she saw, the second appointment wouldn't have happened. Try doing it correct now and see what you get.
There is no hiding from Google!
Google keeps track of just well-nigh everything y'all do on the cyberspace. It patrols and captures your online beliefs, such as when you post on your weblog, tweet using Twitter, join social networks, annotate on other blogs, write articles for online news sources and more. Aside from the content you create and distribute over the internet, other people are talking well-nigh y'all, which ways that Google has a complete picture show (nigh like an autobiography) of your life. In the digital age, Google is your resume, your permanent record and a journal of your life. Your children and children'south children will be able to find out everything nigh you when they grow older. "Mom, look what I just constitute out virtually Dad in Google." Your personal brand tin't hide from Google. In that location is i major exception to this though.
Mutual names
If your name is mutual, such every bit Mike Smith, then it will be very hard to own your Google results. At that place are over 54 million results for "Mike Smith" in Google. Y'all won't be able to compete with the athletes and musicians on the first few pages. If your life goal is to rank in the top x results, that may exist achievable, if you either become very famous or work extremely hard at building content each and every mean solar day for your entire life. At the age of lx y'all might find out that Google changed their algorithm and you'll lose all that hard work. The point being is that you'll have to differentiate your proper name in society to rank loftier. I typically recommend you use your middle proper name or a nickname in this case. The worst case scenario is that you alter your name completely ;).
Celebrity names
Celebrities are very fortunate because they get mass media attention, which means traditional media sources (NY Times, ABC News) write articles almost them. These sources rank extremely high in Google. Nosotros're talking Google PageRank'southward of eight and higher! Your blog posts about these celebrities will never end up on the top twenty results for their name unless you are Perez Hilton. If your proper name is the same every bit a celebrities, yous are in big trouble. Try searching for Christina Aquilera (21 1000000 results), Britney Spears (88 million), Lil Wayne (40 million) and other major celebrities. Personally, I don't have whatsoever friends with these names, merely even with C-level celebrities, you don't stand a take chances. If y'all are stuck with a celebrity name, I propose that you build your brand around an area of your expertise or interest and connect it to your brand name.
Unique names
While growing up, y'all might have been made fun of people of your unique proper name considering it was "different." Although you were ostracized and made fun of, correct now you become to express joy at everyone else! With a singled-out name, you are able to easily dispense the results for your proper name on search engines. When you get to your high school reunion and run across your friends, you'll go the terminal laugh because you can be visible and command perceptions, while they simply cannot. When y'all Google your name, whether you have results that reverberate your brand, yous'll come across how hard it volition be to rank high for it or non. Depending on the contest, it may have you lot a few days or a few months. Over time, if you work very hard, you'll own the height 10 results for your name.
In my next post, I'll talk about what you tin practise to proceeds control over your Google results and let your personal brand shine through.
Featured photograph credit: Adam Winger via unsplash.com
Source: https://www.lifehack.org/articles/work/how-setup-successful-kickstarter-campaign.html
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